Category Archives: Marketing & Technology

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CMO-RELATED: Data Leadership

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Is a company’s consumer and buyer data becoming so complex that there’s need for a C-level executive to manage it?

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June 8, 2016: CMO Roundtable at Bank of America (Recap)

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CMOs discussed the real challenge of customer-centricity: Making each individual’s journey as tailored as possible.

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Deloitte: The Altering Landscape of Marketing

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Research from Deloitte reinforces the importance of our CMO focus areas

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May 4, 2016: Electronic Arts Discussion Recap

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This group of CMOs focused on the critical importance of customer decision journeys as way to lead their companies through disruption.

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SLIDES: McKinsey & Company’s “Disruption As Opportunity” deck

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Slides that were used by McKinsey & Company to facilitate the Home Depot discussion.

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April 13, 2016: Home Depot Discussion Recap

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The highlights of our CMO Roundtable at Home Depot.

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6 Ways Strategy Drives Digital Transformation

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Is your company a digitally mature organization? Run a comparison against these benchmarks to find out.

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The 5 Digital Dynamics Transforming Marketing

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A POV to help you understand the components that are driving digital transformation

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